NutriumMoistureTM - Some body washes can cause dry skin damage to the layers of the surface skin. They can actually damage the proteins and lipids of the skin's outer layer (called the stratum corneum) in the cleansing process, leading to the loss of critical moisture. When the skin lacks proper moisture; dryness, tightness, irritation and redness can occur. Some existing body wash technologies are focused on minimizing protein damage and alleviating visual symptoms of moisture loss by adding moisturizing ingredients (occlusives) that sit on top of the skin. While these additives help mask dry skin damage, they may not address the deeper problem of lipid damage. It's time to provide the effective natural hydrating nourishment the skin needs.

With a 50-year heritage in cleansing and caring for skin, Dove has discovered a technology that combines effective natural moisturizers* and mild cleansers to help prevent moisture loss while cleansing. Unlike some body washes, this first-of-its-kind body wash technology takes a dual approach to healthy looking, moisturized skin by minimizing damage to both proteins and lipids during cleansing, which offers the skin an effective
natural moisturization*.

A breakthrough in the body wash category, the Dove Body Wash collection now contains NutriumMoistureTM technology that cares for surface skin 10-20 layers deep.
NutriumMoistureTM combines the benefits of DEFI (Directly Esterified Fatty Isethionate) technology found in the iconic
Dove Beauty Bar with a new, unique moisturizing complex.

Why is Dove Body Wash with NutriumMoistureTM effective?

- Mild Cleanser - Sodium lauroyl isethionate, the main

cleansing component, causes less protein damage than relatively harsh cleansers

- 100% Natural Moisturizers* - Skin-compatible moisturizers, including stearic acid, soybean oil and glycerin, absorb into the skin to replenish lipids lost during cleansing

- Replenishes skin's moisture barrier during cleansing

- Unlike moisturizers in some other body washes,

NutriumMoistureTM penetrates surface skin deep down to replenish through moisturization

- Clinically proven to significantly reduce dryness and improve moisturization.

Currently available in Deep Moisture, Gentle Exfoliating and Sensitive Skin, which is an unscented, hypoallergenic option.