100 Nature Moments

According to a Nature Valley survey conducted with MARU/Vision Critical*, today’s kids are spending three times more time indoors on digital devices than they do outside in nature. They will be the first to admit it, with 35 per cent saying they do not spend time outdoors because they would rather be on digital devices for gaming and social media. They are missing out on the numerous and significant benefits that come from spending time in nature. 


Nature Valley’s research revealed several reasons Canadians shy away from spending time outdoors, including: