It’s hard to believe it’s been seven years since I hung up the briefcase, left the corporate world, and started working freelance, writing and talking about all things funny in the Momworld. Along the way I’ve certainly learned a few things that weren’t covered in any of my formal educational training, or in the 20 years I spent in a cubefarm.
1. Go with the Flow: One of the hardest things for me to do was to ditch the “9-5”, Monday to Friday mentality. Being an entrepreneur means that you work when the work comes to you…well that seems simple enough, right? But the other half of that equation which is harder for most parentpreneurs to adhere to is to recognize when you don’t have hard deadlines to hit - hit the gym, the beach, the park, the bookstore, even a movie by yourself. If you’re like most mompreneurs, you’re due the recharging down time.
2. Networking is Working: Maintaining a strong network through my corporate years helped me professionally, and personally. I was a little worried about setting up a whole new network in the fields of writing and media, but what I quickly realized is that I simply grew my existing network to encompass a different vertical market. I’ve gotten work from my old network, leveraged my new network to help contacts in my old network get work, etc. Never neglect your network - keep on top of those coffee dates, lunches, official “networking” events, and remember that even one-way communication (newsletters, emails, voice messages, website) keeps you top-of-mind for potential work opportunities. And always stay on top of your two-way communications (email, phone). People remember when you don’t get back to them. Point 2 b) would be embrace new social media networking channels like Twitter and Facebook. You need to be there.
3. Pay It Forward: Always be on the lookout for offering appropriate opportunities to your colleagues and network. It always pays off. I’ve also made it a point to mentor young female writers, entrepreneurs and marketers. It’s totally selfish as I get so much back from these bright women and the insight they provide into their market helps me too. Plus I can see what’s cool to wear.
The greatest thing about being a parentprenuer, in my case, is that even though I mostly work from home, I don’t have to. I gather all three points above and take it outdoors, to cafes, coffee shops, parks, malls…where ever I think my market will be and where I want to learn. So be aware, I’m probably right behind you soaking up some of your great insight and ideas right now.