Tide with Acti-Lift technology lifts stains and stress - just in time for back-to-school!

This July Tide introduces new Acti-Life technology - improved detergent designed to soften and break up many dry stains, lifting them off with ease.

What’s in Tide Original with Acti-Lift that helps it remove stains with ease? It’s simple:
1. Enzymes – Help clean and clear the fabric surface to allow for stains to be lifted away
2. Polymers – Offer deep cleaning power to help pull stains off garments and keep them away
3. Booster – An added agent that helps brighten whites with every wash

Tide with Acti-Lift will be available across Canada beginning in July 2010 in the following regular and HE liquid Tide variants: Tide Original, Tide plus Bleach Alternative, Tide with a Touch of Downy, Tide Coldwater and Tide plus Febreze Freshness.